How can we ensure the survival and global appreciation of Morocco’s traditional carpet weaving as an Intangible Cultural Heritage?

In the vibrant markets of Morocco, handwoven carpets tell stories of heritage, craftsmanship, and community. Yet, this age-old tradition, recognized as an Intangible Cultural Heritage, faces an uncertain future. Increasing industrialization, shifting global tastes, and declining interest among younger generations threaten to unravel the threads of this cultural legacy. Many artisans struggle to compete with machine-made alternatives, and with fewer individuals learning the craft, there’s a real risk that this treasured skill could fade away. This raises an urgent question: how can we preserve the art of Moroccan carpet weaving while ensuring it thrives in the modern world? How?